Tagging used in a campaign for a university

Tuesday, May 19, 2009

The successful campaign that Victoria Lakritz ad-agency did for the University of Skövde contained an extra detail in the form of tagging. By taking a picture of an ad with your cell phone, and sending it, a short film about the occupation featured in the ad was then sent to your cell phone. Victoria Lakritz ad-agency was the first ad- agency to use this form of integrated communication in a campaign. The recruiting campaign for the University of Skövde was launched in March of 2009.

Keywords for this News:

• Skövde, Gothenburg, Sweden, university, beetagg, campaign